Reels and Stars Monetization Updates (2025 New Rules)

Wdestiny October 31, 2025

Facebook creator recording video surrounded by floating stars and reels icons representing monetization updates.

Facebook’s monetization landscape keeps evolving — and 2025 is no exception.
Meta has rolled out major updates to how creators earn through Reels and Stars, making it easier for genuine creators to get paid while tightening rules for policy violators.

If you’re struggling to understand why your earnings have changed or how to qualify for the new system, this guide breaks it all down — simply and clearly.

Let’s dive into the latest 2025 Reels and Stars monetization updates every creator should know.

1. Reels Monetization: What’s New in 2025

Reels remain Meta’s top feature for engagement and income. The 2025 updates focus on content originality and engagement quality.

Key Changes:

💰 New Payout Model: Creators now earn based on watch time + engagement quality, not just views.
🎥 Originality Bonus: Reels using your own footage, voice, or editing style earn higher revenue shares.
🧠 AI Detection: Meta uses AI to detect reused TikTok or Instagram videos. Reposted content may be demonetized.
🌍 Expanded Eligibility: Reels monetization is now open to creators in more African and Asian countries.

👉 Tip: Create 100% original content with captions, voiceovers, or personal commentary to increase your Reels payout rate.

2. Meta Stars Monetization Update

Stars are Facebook’s virtual currency that fans use to support creators during Reels, Live videos, or posts.
In 2025, Facebook upgraded the Stars system to encourage community-driven monetization.

What’s New:

⭐ Automatic Activation: Eligible pages now get Stars enabled automatically (no manual review needed).
📊 Star Goals Dashboard: Creators can set milestones — e.g., “Earn 5,000 Stars this month.”
💸 Star Gifting in Comments: Fans can send Stars directly in Reels comments or Story replies.
💬 Fan Recognition Badges: Users who frequently send Stars now receive special profile badges visible to all viewers.

This means creators should thank and recognize Star senders to build a loyal audience.

Facebook Stars dashboard showing fan comments and glowing donation icons.

3. Updated Monetization Eligibility Requirements

Meta now merges eligibility rules across Reels and Stars. To monetize both, ensure your page meets:

✅ 10,000 followers minimum (for full ad monetization).
✅ 600,000 minutes of view time in the last 60 days.
✅ 5 active videos within the last 30 days.
✅ Compliance with Facebook Partner Monetization Policies.

If your page is missing one metric, you’ll see a yellow “At Risk” status in your Professional Dashboard.

4. New Payout and Bonus System

Meta is shifting to a Performance Bonus System rather than flat-rate payouts.

New Rules Include:

💵 Reels bonuses are now personalized — based on niche, location, and engagement score.
📈 Payout threshold remains $100, but payment cycles have been shortened to 15 days.
🏆 Top-performing Reels (original, high retention) receive double bonuses in promotional periods.

📌 Pro Tip: Always upload Reels directly from Meta Business Suite or Creator Studio — third-party tools may limit visibility.

5. Common Reasons for Reduced Earnings

Some creators are seeing reduced payouts despite strong engagement. Here’s why:

Reused or stock footage detection
Copyrighted background music
Poor audience retention (<5 seconds average view time)
Frequent Community Guideline warnings

Fix these by reviewing your Monetization → Policy Issues tab and improving content quality.

6. Best Practices to Maximize Reels and Stars Earnings

To stay competitive:

Post at least 3 Reels per week with original captions and voiceovers.
Engage with your top fans — respond to comments and thank Star senders.
Monitor analytics in your Professional Dashboard → Insights → Earnings.
Avoid posting non-native content (like TikTok videos with logos).

💡 Bonus Tip: Combine your Reels with trending hashtags and 5–7 second hooks to increase completion rates.

Facebook Creator Studio dashboard showing earnings graph and monetization eligible status.

7. What Creators Should Expect Next

Facebook is testing subscription-based earnings integrated with Reels and Stars.
In 2025, creators may soon be able to:

Offer exclusive Reels to Star subscribers
Receive Star bonuses during live collabs
Access the new “Meta Creator Academy” training hub

The focus is clear — Facebook wants to reward real creators who produce engaging, authentic, and policy-safe content.

Conclusion

The 2025 Reels and Stars updates show that Facebook is serious about sustainable creator monetization.
If you focus on originality, consistent engagement, and policy compliance, your earnings can grow faster than ever before.

Stay active, experiment with content formats, and always check your Professional Dashboard for updates — because Meta changes fast!